Client: Nike
Project: Byte Platform
Role: Media/Comms Planning

When Vine was sunsetted by Twitter in 2016, it was only a matter of time before something else came back in its place. In 2020, Dom Hoffman, the creator of Vine launched Byte, a social platform similar to that of Vine which focused on videos of 2-16 seconds in length.

WK worked with Nike to both help launch the platform itself, collaborate with its founders, and become the first brand present on the platform.