Client: TREW Gear
Project: Stay TREW Brand Platform
Role: Marketing Director/Creative Director

Up until 2022, TREW Gear had never shared it’s story to the world. One of my first projects as marketing director was to launch TREW’s first brand campaign to put a flag in the ground and tell the world what the TREW brand is all about. This exploration included the development of a tagline, film suite, lockup, merch, and brand manifesto. This came to life across all TREW’s owned, paid, and brand ambassador channels.