Client: TREW Gear
Project: The PRIMO Show
Role: Marketing Director/Creative Director

To launch TREW Gear’s 23/24 PRIMO collection, we wanted to do something a little different from your classic product launch.

That’s why we worked with a PNW ski staple in Mt Hood Skibowl to execute a fashion show at the top of their upper bowl which showcased the collection to the world for the first time. And not only did we have a fashion show on a mountain, we livestreamed it to viewers everywhere via the skier and snowboarder’s best friends and worst enemy, the live ski cam.